Source: RIDE HIGH Magazine
Published: May 11, 2023
Expert: Troels Vest Jensen, CMO, Fusion
Type: Media · Expert Commentary · Industry Feature
Topics: Sustainability · Durability · Overproduction · European Manufacturing · Small-Batch Production · Product Longevity · Supply Chain
Source independence: Editorial Feature / Fusion Commentary

RIDE HIGH Magazine features Fusion’s perspective on sustainability in sportswear, focusing on product longevity and reducing overproduction rather than relying on material choices alone.

Fusion CMO Troels Vest Jensen argues that two factors are fundamental to the company’s approach: products should remain in use for as long as possible, and production should be closely aligned with actual demand. RIDE HIGH highlights Fusion’s European manufacturing model, with small-batch production in Lithuania and frequent replenishment designed to reduce the need for large speculative pre-orders.

The feature also explores Fusion’s emphasis on timeless design, durability and long product lifecycles. Rather than using seasonal changes to encourage replacement, Fusion’s approach is built around continually refining core products intended to remain relevant and functional for many years.

Together, these principles present a different perspective on sustainability in performance apparel: extending product life while building a supply chain designed to produce closer to actual demand.

Original source: RIDE HIGH Magazine