Beierholm: FUSION as a Real-World Case for the Digital Product Passport

Source: Beierholm
Format: ESG to the point Webinar
Published: 6 October 2026
Type: Independent Industry Webinar · Digital Product Passport · Transparency
Topics: DPP · Product Data · Traceability · Supply Chain · CO₂ Data · Made in EU · Digital Infrastructure

As the European textile industry prepares for the Digital Product Passport, Danish advisory and audit firm Beierholm invited FUSION to share something more valuable than theory: the experience of actually building and implementing it.

In Beierholm's ESG to the point webinar on the Digital Product Passport, FUSION presents the journey from product data and supply-chain mapping to a live digital product passport available to consumers.

The starting point is not regulation.

It is transparency.

FUSION explains that its interest in the Digital Product Passport grew from a combination of curiosity, a desire for greater transparency and a belief that the textile industry needs significantly better access to documented product information.

For FUSION, the DPP is therefore not simply a future compliance requirement. It is a way of making the underlying reality of a product visible.

From product claims to product data

During the webinar, FUSION describes how the foundation had to be built before the final passport could exist.

The first priority was creating structured product master data and understanding how information flows through the company. Supplier information then had to be collected systematically and connected with internal systems and external platforms.

Today, that infrastructure connects areas including product data, ERP, e-commerce and Carbonfact.

The principle is simple:

One source of truth.

The information presented to the consumer should come from the same structured data foundation that supports the company's internal documentation.

That becomes increasingly important when a single product exists across colours, sizes and variants. FUSION explains that approximately 250 styles can quickly become around 2,000 SKUs, each requiring structured information, images, links, documentation and data.

Transparency started before the DPP

One of the more interesting perspectives in the presentation is that FUSION's work with transparency began before the Digital Product Passport became the central discussion.

FUSION had already decided that product origin should be part of the customer's purchasing decision.

The company's Made in EU communication towards retailers became an early test of that principle. The response also revealed something important: communicating origin makes differences between products visible.

Rather than seeing that as a problem, FUSION chose the opposite approach.

If there are differences, make them visible.

That philosophy became an important precursor to the DPP.

What FUSION learned

The webinar also presents the challenges discovered during implementation.

Once the information was brought together, gaps in the underlying data became visible. Suppliers could sometimes be hesitant about disclosing specific information, making strong supplier relationships increasingly important.

FUSION's experience is that starting early is considerably easier than waiting until every requirement is finally defined.

The process itself creates knowledge.

It exposes missing data, improves supplier dialogue and forces the organisation to understand its own value chain in greater detail.

Making competition fairer

FUSION also presents a broader perspective on what the Digital Product Passport could mean for the textile industry.

Greater transparency can create new levels of competition.

First around transparency itself.

Then around origin and production.

And ultimately around environmental and CO₂ data.

When comparable information becomes accessible, companies can increasingly compete on documented reality rather than solely on marketing language.

For FUSION, that is an opportunity.

The company openly states that it is proud of its European value chain and sees transparency as a potential competitive advantage rather than something that should be hidden.

From regulation to competitive infrastructure

The final perspective is perhaps the most significant.

As European product data becomes increasingly standardised, companies capable of supplying accurate, structured and verifiable data may become easier partners for retailers, marketplaces and digital systems.

FUSION therefore sees the Digital Product Passport as more than a consumer-facing webpage or QR code.

It is becoming part of the infrastructure connecting brands, suppliers, retailers and consumers.

And that changes the question from:

“How do we comply with the Digital Product Passport?”

to:

“What becomes possible when reliable product information is available by default?”

For FUSION, the work has already begun.

See the webinar at Beierholm