5th In The World
An underdog no more. Lasse Priester finishes 5th at the 70.3 World Championship.
Ultra-Technical Gear
for Endurance Athletes
Professional-grade apparel developed for maximum performance and unmatched comfort.
New releases
Explore our latest products
Engineered for modern trail running with storage, airflow and unrestricted movement.
€160
OUR PROMISE TO YOU
European Production from A to Z
European Production from A to Z
We produce exclusively in Europe. From specialist-grade fabrics to finished products, everything is made within our European supply chain – in close collaboration with trusted partners who know our standards inside out.
That’s our guarantee for quality, durability, and dependable performance. Today and tomorrow.
Professional Performance Partner
Professional Performance Partner
Nothing goes to plan in competition. That’s why we develop side by side with world-class athletes chasing records, Ironman titles, and Grand Tour stage wins. To understand what works when everything else fails. We build that knowledge straight into your gear.
Proven Durability. Again and Again.
Proven Durability. Again and Again.
Inside our in-house test lab, every fabric and product is pushed far beyond industry standards. We stretch, rub, and stress them to the limit – so only the best makes it through. The result? Performance wear that lasts. Even after 100 washes.
Smart Production
Smart Production
With intelligent forecasting and weekly manufacturing, we produce exactly what’s needed, when it’s needed. This lean approach gives us a 98.9% sell-through rate – proof that precision planning reduces waste and maximizes relevance.
The right product. In the right quantity. At the right time.
Precision You Can Feel
Precision You Can Feel
Our R&D department and prototype studio are built into our headquarters. Ideas become functional products fast – tested, refined, and improved without ever leaving the building. That means faster development, fewer compromises, and performance gear designed with you in mind – not the market.
Marginal Gains
Marginal Gains
We built the world’s first wind tunnel dedicated to sportswear. Not for science – but for speed. This is where we test and refine aerodynamic performance in real conditions. It’s where we uncover the marginal gains that decide the sprint finish, the solo breakaway, or your next personal best.
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