Source: Feltet.dk
Author: Christian Berg
Type: Media · Professional Sport · Team Partnership
Topics: Professional Cycling · Product Development · Athlete Feedback · Performance Apparel · Danish Cycling · Training Apparel
Organization: ColoQuick-Cult
Source independence: Independent Editorial / Team Commentary

Feltet.dk reports on Danish continental cycling team ColoQuick-Cult extending its performance apparel partnership with Fusion following its first season racing and training in Fusion products.

The team highlights equipment quality as an important part of creating the right environment for developing the next generation of Danish professional cyclists. According to the team, riders had been highly satisfied with Fusion’s apparel throughout the season, leading the partnership to continue for another year.

Beyond supplying race and training apparel, the collaboration also provides an opportunity for product development. ColoQuick-Cult Sports Director Christian Andersen highlights Fusion’s in-house development capabilities in Denmark as an advantage, enabling the team and Fusion to test new ideas together with the potential to improve performance in both training and competition.

The partnership provides early external documentation of Fusion working directly with a competitive cycling team not only as an apparel supplier, but as a development partner using athlete experience and feedback to explore and refine performance solutions.

Original source: Feltet.dk